ASB LumiFlex and DeepLumen enthral world of design

The Frame Awards is a magnet for the international design and architecture scene. The cream of the crop of interior design met in Amsterdam for two days to partake in the awarding ceremony, as well as to create the future of interior design in the Frame Lab. After presenting its LumiFlex floor during last year’s event, the cooperation between ASB and Frame was further expanded this year: next to LumiFlex, the art installation DeepLumen also caused quite the stir.

The collaboration between Frame Publishers, world-leading media brand for interior design, and the Bavarian innovator ASB GlassFloor began last year: the latter equipped stage and catwalk with its futuristic video floor LumiFlex and thus transformed the entire surface into a multifunctional monitor.

“Originally our multimedia floor was designed for sports applications”, says ASB’s Managing Director Christof Babinsky. “It however immediately became obvious to us that there were numerous possibilities for architectural solutions – from permanent installations to temporary rental solutions for high-end events like the Frame event.”  These are the advantages that Frame utilised last year – and was rewarded for with enthusiastic feedback.

This year the collaboration was expanded considerably: on the one hand the catwalk and stage made a multi-media experience possible again. “After a successful start of our collaboration with ASB GlassFloor last, year we are now very happy to have them back on board with us for this event”, says Robert Thiemann, Managing Director of Frame Publishers. On the other hand, another futuristic element enhanced the Frame event: “Like a mini-break into another dimension” – this is the recap of a visitor’s experience inside DeepLumen by ASB Architectural. The art installation which ASB’s Managing Director Christof Babinsky developed together with the internationally acclaimed artist Marc Gumpinger, impressively demonstrates the possibilities that can be achieved from a combination of algorithms and design: with DeepLumen, ASB created a walk-in glass video cube that provides an unforgettable experience for visitors with its’ computerized light installation.

DeepLumen added another highlight to the event in the Netherlands that ideally matched the hip and industrial ambiance of the Kromhouthal in Amsterdam – and Robert Thiemann and his team were just as enthusiastic about it as they were with LumiFlex. “This time ASB’s appearance was even larger and bolder”, says Robert Thiemann. “The DeepLumen Cube enabled our visitors to have the kind of immersive experiences that we looked for. The LumiFlex catwalk and stage proved to be a huge bonus for the main stage of the event. It offered our speakers, jury members and award winners an unforgettable pathway to fame, while the projected graphics underlined the events identity. We are very much looking forward to consolidating our collaboration with ASB.”

The inspiring event offered an exciting, diverse programme that ranged from a 5-course vegan menu in the evening, to the Lifetime Achievement Award for Philippe Starck, up to fascinating panel discussions. One of these carried the name “Digital by Design”. A fitting subject for Christof Babinsky, who explained how ASB manage to combine top-notch innovation with successful business operations throughout the years.

“It is our goal to further extend our activities in the architecture and design area”, says Christof Babinsky. “Our products open up entirely new possibilities for e.g. companies to present themselves at fairs, conferences or events.”. With the expansion of their cooperation with Frame, ASB continues to be tipped for success – and has furthermore realised a number of top-class projects recently: from equipping the Microsoft Headquarters in Ireland with a digital waterfall up to much-noticed installations at Orgatec and other fairs.