OpenUp: Vauth-Sagel proclaims new openness
Vauth-Sagel's multidimensional trade fair stand motto for the interzum 2019
Vauth-Sagel's trade fair stand motto for the interzum 2019 is "OpenUp". This invitation to open up has several different dimensions: it refers just as much to the products as it does to the corporate culture, the global home trends and the way we use spaces – and it is also meant as an encouragement to inspire all visitors, partners and customers to become active themselves.
Anyone familiar with Vauth-Sagel's interzum history will notice the change straight away. From 21 to 24 May, Vauth-Sagel will be at the world's leading furniture and interior construction trade fair in Cologne with a completely new trade fair concept. The system component manufacturer's stand is characterised by a new openness. "Our brand relaunch in 2017 was already based on the fundamental realisation that the world is changing," says Vauth-Sagel CEO Claus Sagel. "We set off on our own journey and began to actively shape our transformation two years ago. We have opened ourselves up and have embraced a new image, new markets, new technologies, for the benefit of our customers. OpenUp is now the next logical step on this journey."
System solutions for all areas of home living.
There are no clearly defined boundaries In open plan interiors. The trade fair stand offers the perfect setting to call attention to products that usually stay in the background and to shift the focus towards these. For the first time, Vauth-Sagel will show solutions for all areas of the home: the kitchen, utility room, bathroom, bedroom – and simply the living environment as such. There is potential for the efficient space solutions in Vauth-Sagel's portfolio everywhere.
Experiencing OpenUp multidimensionally
The products highlight another of the trade fair motto's dimensions. In this case, OpenUp can be taken quite literally: you open a door and see straight away how elegant and efficient Vauth-Sagel's design solutions unlock areas and thereby create more space – frequently even where you would least expect it. A few interesting new products will also be on show at the interzum 2019, especially in the areas of home living, bathrooms and bedrooms.
However, OpenUp is even more than just an extremely apt description of the trade fair stand's various dimensions – OpenUp is also an invitation to everyone interested in future home design. Visitors, partners and customers are asked to become actively involved themselves. The family-run business invites them to experience spaces in a new way with Vauth-Sagel products. The visitors are taken on board as they are shown the latest trends. Together with Vauth-Sagel, they cross the boundaries between the different areas in the home and shape the way we will live in future.
Vauth-Sagel at the interzum 2019 in Hall 7.1, Stand C020
A new openness – the Vauth-Sagel stand will be one of the central hubs at this year's interzum. The Vauth-Sagel experience can be found in Hall 7.1 at Stand C020, from 9 o'clock in the morning until late at night.