SCHOCK Acquires The 1810 Company

On 31 March 2022, SCHOCK, the innovative German manufacturer of premium quartz composite kitchen sinks and supplier of mixer taps, acquired UK kitchen sink and tap supplier The 1810 Company.

The 1810 Company showroom

The 1810 Company was founded in 2009 by managing director Gareth Williams. Its offices and warehousing facility are located in Mold, North Wales. The company also showcases its products in a dedicated trade showroom in the Business Design Centre in Islington, London. The acquisition gives SCHOCK the opportunity to expand its sales footprint in the UK.

‘The 1810 Company’s strong position in the UK market gives us the perfect platform to build on. Its products, ethos and knowledge of the UK market are exemplary and we are looking forward to working together in the future,’ says Ralf Boberg, CEO of SCHOCK.

Gareth Williams, managing director of The 1810 Company, adds, ‘I have always had lots of admiration for the originality and strength of the SCHOCK brand and its patent-pending and award-winning recyclable quartz sink technology. We see great opportunity in combining the strengths of both brands and our joint compelling product offering, making us a leading supplier of kitchen sinks and taps in the UK. We are very excited about the future and are looking forward to developing both brands to their full potential.’

The 1810 Company will continue to operate under the current management team and will market its products alongside the SCHOCK brand.

The parties have agreed not to disclose the purchase price and details of the transaction. The right framework for the geographical expansion was created by the acquisition of Schock GmbH by investment company Triton in March 2021.

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