SCHOCK at area30 2019
Golden Days in the Anniversary Year
Two anniversaries shape SCHOCK’s presence at this year’s area30: it was 95 years ago that the innovative company was founded and 40 years ago that SCHOCK invented the quartz composite sink – heralding a golden age for sink design. And gold will be making a visible statement at SCHOCK’s booth in this anniversary year. Gold is a colour with a great many facets. It stands for glamour, value and purity. Gold fascinates people – and it’s a firm favourite in the interior design world, too. SCHOCK will be presenting a number of golden impulses for the on-trend colour at area30: premium CRISTADUR® finish will be available in a new shade called Gold Brass, the CRISTALITE® Golden Line is being expanded with the new colour Cascada, and SCHOCK is also adding a White Gold coating to its range of designer mixer taps.
Timelessly fashion forward
The double anniversary is also reflected in the design of SCHOCK’s trade fair presence: visitors to booth C30 are invited to travel through four decades of style history – through the presentation of home décor trends that are once again en vogue and, indeed, influencing the spirit of our times. Embedded in these trends are the latest products and innovations from SCHOCK. Beginning with the 1970s, delegates can see, through the various lifestyle trends, how the company has stood for innovation and design ever since it invented the quartz composite sink. The products that SCHOCK develops under its “Never ordinary. Every day.” claim see their strength unfold in combination with the bright and cheerful 1980s just as much as with the minimalism of the 2010s or the chic style of the present day. And the booth is not just full of visual attractions: there’s also a refreshing retro surprise in store for delegates.
New sinks, new mixer taps, new accessories
“40 years of SCHOCK sinks is a date we’re marking in our own special way,” explains Sven-Michael Funck, CSO of SCHOCK. “We’re also looking to the future in our anniversary year. We are proud of our history full of innovation and inventiveness. But what drives us is the search for the new and the unexpected.” With this in mind, SCHOCK will be presenting a number of surprising innovations at area30 from 14 to 19 September. These go far beyond the theme of gold – in addition to colour, it’s also about function, in other words design, finish and accessories. That’s because in this day and age, the sink is increasingly becoming a multifunctional space for prepping meals. Various new models that take up this idea will be presented at area30 alongside numerous matching accessories, thus taking the concept of the individual prep station one step further. SCHOCK has also been busy working on its mixer taps: the list of new product releases spans the entire spectrum, from country kitchen style to industrial look. With this year’s booth at area30, SCHOCK clearly has its finger on the pulse of time – just as it had 40 years ago.