SCHOCK boosts its sales power from its own ranks

With two managers in the sales department, the innovative manufacturer of quartz composite sinks and provider of high-quality taps will be able to provide its customers with an even more targeted and individual service in the future. SCHOCK has been able to fill the positions of Director of Brand Sales and Director of Private Label Sales with long-standing employees – something that was very important to the management board: “By promoting Johannes Arnold and Frederik Schmid, we are not only highlighting their many years of experience in relation to products, company procedures and processes, but also emphasising our philosophy of recruiting suitable managers from within our own ranks in the first instance,” explains SCHOCK CEO Ralf Boberg. “Both of these colleagues are passionate about the company and their new roles. With their knowledge and dedication and the verifiable successes that they have achieved for the company, they will continue to help SCHOCK to build upon its positive development of the last few years.”

Johannes Arnold and Frederik Schmid (from left to right)

Two new positions for even more sales power

As the Director of Brand Sales, Johannes Arnold will bear overall responsibility for SCHOCK’s brand business. The areas of commerce, incl. e-commerce and international sales, and business development fall within his remit. As an important member of his team, the long-standing employee Joachim Zillen will remain the primary contact for associations, key accounts and the kitchen furniture industry. Frederik Schmid, on the other hand, is now responsible for the areas of OEM, private label products and the North American market, as the Director of Private Label Sales. Like Johannes Arnold, he will report directly to CEO Ralf Boberg.

Concentrated know-how for the lifestyle sink

Johannes Arnold, who holds a degree in business management, worked as the market manager for Germany, Austria and Switzerland at BOSE after his time as the retail manager at Porsche Design. In 2020, Arnold, who is now 36 years old, joined SCHOCK as the Director of Retail Sales in Germany. In 2021, he successfully built up the direct sales in Austria and Slovakia and also took on responsibility for the area of e-commerce in 2023. “I am now looking forward to the new challenges that come with the position.” The same applies to 37-year-old Frederik Schmid, who, after his master’s degree in Strategic and International Management, began his career at SCHOCK in 2012 in the area of operations. After various other positions, he was most recently responsible for corporate development, the global key accounts and the North American Market as the Director of Corporate Development and Strategy.

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