SCHOCK Brings Colour to EuroCucina/FTK 2022

SCHOCK, the innovative manufacturer of quartz composite kitchen sinks and supplier of premium mixer taps, is at the EuroCucina/FTK international kitchen trade show in Milan. From 7 to 12 June, the extraordinary world of SCHOCK and its brands is being showcased at booth L19 M16 in hall 15 – promising visitors a very special experience: “The trade show embodies design, sustainable product strategies and diversity. True to our Colour Your Life motto, visitors can expect a lot of colour and inspiration for the sustainable kitchenscapes of today – and tomorrow,” says Sven-Michael Funck, SCHOCK CSO.

The Godfather of Punk, Iggy Pop, welcomes guests

The company’s brand presentation always offers up surprises, and a sensational booth design was developed for EuroCucina/FTK 2022. While a larger-than-life likeness of the Godfather of Punk, Iggy Pop, welcomes guests on both sides, a series of tall arches in different colours and numerous mirrored walls within the booth create an optical illusion that brings the Colour Your Life motto to life. Iggy Pop is the brand ambassador for SINK GREEN, SCHOCK’s wide-ranging sustainability strategy. Two long island units are installed in the infinity-effect walkway. SCHOCK showcases the latest on-trend colours and functional food prep stations. The booth is a representation of an oversized kitchen and a symbol of the upgrading of kitchen design with SCHOCK: the Home of Colourful.

Colourful live cooking at the kitchen sink

SCHOCK’s history is full of innovation and colour – and this is the company’s focus at EuroCucina/FTK. The inventor of the quartz composite sink shows its colours and among the innovations visitors can experience SCHOCK’s sustainable material which consists of ~99% natural, renewable or recycled raw materials and can be recycled in a closed material loop. Four new colours will be also unveiled which will make life in the kitchen even more colourful from January 2023. Visitors can also experience two food prep stations where SCHOCK showcases colourful dishes and their preparation.

New countries, new customers

SCHOCK’s participation at EuroCucina/FTK marks a further heightening of the company’s international brand presence and puts its innovative strength in the kitchen to the test. “The trade show gives us the opportunity to showcase SCHOCK’s brand essence to an even wider audience,” says Sven-Michael Funck, SCHOCK CSO.