SCHOCK is Punk

When the “Godfather of Punk” tells the story of the sustainable kitchen sink in a fairy tale reimagining of the Bavarian Forest, only one company can be behind it: SCHOCK, the inventors of the quartz composite sink, who have found the perfect face for their latest marketing campaign in the form of Iggy Pop.

In the Launch Film, Iggy Pop tells the story of the CRISTADUR^® Green Line, SCHOCK’s most sustainable sink collection ever. Sinks in the collection consist of over 99% natural, renewable or recycled raw materials and are available in the German market with a bespoke recycling concept. The product line is part of the company’s SINK GREEN sustainability strategy within which they work to strengthen their commitment to climate neutrality at all levels. The campaign will run throughout Europe and will be played across various digital channels as well as in select out-of-home settings, thus drawing attention to SCHOCK within the company’s sales channels. The video can be played at the POS alongside the distribution of matching marketing materials. This will be a big plus for kitchen retailers, who can use this exceptional lifestyle campaign to communicate the quartz composite sink as a product in a visually appealing way. In their unconventional, sensational and thought-provoking style, SCHOCK’s Iggy Pop campaign gets right to the essence of the sustainable sink revolution.

The company’s website at www.schock.de provides more information on its corporate sustainability strategy.