Vauth-Sagel moves trade fair season to the digital environment
interzum@home, rather than physical attendance
For the first time ever, Vauth-Sagel will participate in this year's interzum, which will be held from 4 to 7 May 2021, with a purely digital trade fair presentation. The storage solution manufacturer's new products and highlights can be experienced on its own platform and also at the interzum@home hosted digitally by Koelnmesse. Vauth-Sagel CEO Claus Sagel believes "that this is an excellent alternative in these pandemic times."
Vauth-Sagel will not be attending this year's interzum with a physical stand. However, to ensure that its current and potential customers as well as its partners still the get chance to see its new products and highlights and contact Vauth-Sagel, the company has opted for a digital alternative: on its own platform and at the interzum@home, which will be held online in parallel with the trade fair, Vauth-Sagel will be presenting new system solutions for today's and tomorrow's comfortable living environments.
"In the current, challenging situation, we have taken several factors into account," says CEO Claus Sagel about the situation. "On the one hand, we want to enter a dialogue with our customers, of course; the interzum has always been a major opportunity for this. However, the health and safety of our staff, customers and partners is currently our priority. An online presence perfectly meets this requirement. It is also important to us to support the trade fair organisers to make sure that we can all meet again in person at the 2023 interzum."
Vauth-Sagel is currently developing a detailed strategy for the online presence. Beyond a mere presentation, the focus will be on interactive contact with the customers, both on the own platform as well as at interzum@home, where Koelnmesse has created numerous touchpoints for personal interaction alongside the product presentation with panels, masterclasses and a virtual café. "Those who are familiar with us know that talking to our customers in person is particularly important to us. One of the major challenges is bound to be transferring this exchange to the digital environment," says Claus Sagel. "After all, that is what trade fairs are all about. And with our 2021/22 online trade fair strategy, we will address these points as much as providing information about our products."