Vauth-Sagel’s Design Dialogue
A success for the third time at Mebel Moscow 2019
As an international company, it is essential for Vauth-Sagel to understand the needs in the respective target markets. In order to exchange ideas with planners, designers and architects and to gain knowledge about the Russian market, Vauth-Sagel organised the Design Dialogue at the furniture fair Mebel Moscow 2019 for the third time in succession.
On 20th November 2019, the latest trends in the interior sector were discussed once again: for the third time, Vauth-Sagel issued invitations to a Design Dialogue and received a positive response, as in previous years. The programme of the one-day event brought planners, designers and architects to the company’s showroom in Moscow. This year, the focus was once again on the trends of the present day and Vauth-Sagel’s innovative product developments in response to these. The opening out of the various living areas, as one of the trends, has already defined Vauth-Sagel’s appearance at interzum, where solutions for bathrooms and bedrooms were also presented for the first time. In Moscow, there were lively discussions about whether and how these developments are also of interest to the Russian furniture market. “The third event was very valuable for us – and we also received extremely positive feedback from the visitors,” says Heinz-Otto Sagel, CEO of Vauth-Sagel. “We consider our main task to be developing sensible systems for the respective markets. To do this, we have to know which needs prevail where. For this, it is important to bring everyone involved together and exchange ideas.”
The welcome by Heinz-Otto Sagel and the company presentation by Tetyana Sydorova, who is responsible within the company for the Russian market, was followed by a keynote talk by Georg Wittenbrink. His subject: “Present and future trends and their influence on product development”. In his talk, the Head of Product Management Living presented the perspective of the owner-run family company on the future of living. “The key issue for us is the amalgamation of the various living areas,” said Georg Wittenbrink. “Opening the areas out requires new furniture concepts and demands a greater flexibility than before from the manufacturers and suppliers.” Georg Wittenbrink showed how Vauth-Sagel is responding to this development, using the example of the latest product developments such as the VS SUB Comfort, VS ELEMENTS or the VS SUB Basket.
Whilst products were at the focus of Georg Wittenbrink’s talk, the event continued with the practice of product development: to meet the needs of the customers here, new methods have proven their worth in recent years. These were the subject of the creative workshop Design Thinking: here, visitors were able to outline their desired application of the VS ELEMENTS Orgabox. The three best proposals received a certificate – and Vauth-Sagel was provided with impetus for an extension of the VS ELEMENTS product series. Due to its focus on customer benefits right from the start, Vauth-Sagel always places the customer at the centre when developing new products – and thus remains true to their orientation. A buffet and a communicative finale, at which the visitors engaged in animated discussions and new networks were created, brought the third Design Dialogue successfully to a close. And it will not be the last: “We are sure to be here again next year,” promised Heinz-Otto Sagel.