Innovative strength, passion and craftsmanship
Founded in 1924, SCHOCK is the quartz composite sink inventor and has been setting new standards in terms of technology and quality in this sector for more than 40 years. The company's innovative strength is impressively underlined by numerous patents. Today, customers in over 70 countries trust in SCHOCK products, which are produced at the company's headquarters in the Bavarian Forest. As part of SINK GREEN, SCHOCK has developed a premium material in 2020 that is made widely from natural, renewable or recycled raw materials. Further information: www.schock.de
- Ralf Boberg (CEO), Sven-Michael Funck (CSO)
- Line of business
- kitchen, bathroom, object
- Sinks (inventor of the quartz composite sink)
- more than 600
- to more than 70 countries
Current press releases
SCHOCK: a “Home of Colourful” at area30
He’s omnipresent: the godfather of punk. Since 2021, Iggy Pop has been the brand ambassador for SCHOCK, the innovative manufacturer of quartz composite sinks and supplier of matching accessories such as taps. At area30, the company put in an appearance that was very much in the style of its latest promotional campaign with the rock icon: in “Home of Colourful”, SCHOCK highlights its products in a vibrant lifestyle ambience that brings colour and individuality to customers’ kitchens. “Our products are an upgrade for every kitchen,” explains CSO Sven-Michael Funck. “The kitchen, as the central, communal place in the home, becomes an extraordinary design highlight. For us, colourful is more than just a palette: it’s an attitude.” SCHOCK is synonymous with durable, design-oriented products that are produced using resource-saving methods and bring colour to customers’ lives while also making them more convenient through features such as CRISTADUR®, which makes cleaning that little bit easier.
New campaign: Iggy Pop celebrates again with SCHOCK
Iggy Pop and SCHOCK, the innovative manufacturer of quartz composite sinks and distributor of high-quality kitchen taps, continue their shared history of hilarity: in the company’s new brand campaign, the “Godfather of Punk” throws a party at SCHOCK’s Home of Colourful. “The message is that our sinks and kitchen taps are as colorful and individual as the people who use them,” says Susanne Zeitlhöfler, Head of Marketing & Product Management at SCHOCK. The second campaign was developed by advertising agency Saint Elmo’s, as was the first SCHOCK impact with Iggy Pop in 2021.
SCHOCK at area30
The Godfather of Punk, Iggy Pop, invites you to the Home of Colourful. That’s where kitchen sinks with green in their DNA are transformed into colourful designer objects. Kitchens become places to meet, places to celebrate diversity and enjoy spending time together. Sustainable premium quality meets life lived your way in the Home of Colourful. And this meeting of individuality and quality is expressed in a range of new products and colours being unveiled by SCHOCK at area30 (booth number: D10).