Cross-media communication and market expertise
Practical tips, current developments, market insights and further inspiration
What is important for good communication? To inspire and to be inspired. Inspiration is central to our daily communication work. We develop successful concepts for our clients, always starting with a creative spark. At the same time, we also want to inspire. On this page you will find blog posts in which we write about exciting current events and developments - with a focus on marketing and communication. We present projects that we have implemented for our clients. We provide practical tips with helpful hints for successful corporate communication. And finally, you can also learn more about our team at GOOS COMMUNICATION.
What is performance marketing and what are the first steps for companies? Part II
For companies, performance marketing is an important tool for achieving marketing goals and it is impossible to imagine today's advertising landscape without it. In part two of our last practical tip, we reveal how performance marketing can support your market entry strategy.
A look into German households: How much money does Germany invest in furniture?
COVID-19 has been part of our everyday lives for two years now, and we have spent much more time at home than before. So it's no surprise that tidying up à la Marie Kondo is booming, Netflix series like Dreamhome-Makeover are getting huge viewer numbers, and the reach of interior channels on Instagram is growing fast. To use the time set free reasonably, Germany devoted itself to redesigning the old kitchen or the child's room, which needed an age-appropriate update. But how much do Germans actually spend on their furniture? And did their buying behavior change significantly over the past two years? There was a lot of news coverage on this topic at the beginning of the year, and we summarize the most important results and statements in our February review.
What is performance marketing and what are the first steps for companies?
SEO, SEA, e-mail marketing, marketplaces: these are just a few areas of performance marketing, a marketing strategy that deals with the implementation, evaluation and optimization of advertising measures with clearly measurable performance. More website views, registration for a newsletter, the targeted promotion of a suitable product for the respective customer need and thus, in the end, an increase in sales figures- for companies, performance marketing is an important tool for achieving marketing goals and it is impossible to imagine today's advertising landscape without it. We asked our SEA team to answer the most important questions about performance marketing.
Metaverse: Fairs soon on a new dimension?
The digitization of our reality continues to advance, and since Facebook was renamed "Meta", the expanded universe has been on everyone's lips. But the German market is also following suit: with MILC, the TV station Welt der Wunder under Hendrik Hey launched a digital marketplace for license trading of any creative services. Especially in the ongoing pandemic times, metaverses offer platforms with almost infinite possibilities - also for the furnishing industry. Fairs, festivals, concerts: events that have long been taken for granted are once again coming to a standstill. But there is a way to make events happen either way: Digital. Hybrid events are no longer entirely new, not least due to the pandemic, but the metaverse still offers the opportunity to lift spectacular performances into a - literally - new dimension.
German Interior Trends 2022: The end of fast furniture
New year, new trends: A small sensation is emerging in the furniture industry. While the past years‘ mantra was “individuality“ with nice regularity, it seems like another value is taking over from ego-centricity. One that goes far beyond the home furnishing industry. We are talking about sustainability. It’s one of the main topics from the Trend Report 2022 of the German Furniture Industry Association, the Verband der Deutschen Möbelindustrie E.V., in cooperation with trend expert Katrin de Louw. In the following, we summarize the most important findings for you.
Press event: The new headquarters of GRASS in Hohenems
With the opening of the new customer and logistics centre in Hohenems, GRASS wanted to set an example for the future. The headquarters in Hohenems is much more than a modern building with impressive technology: it is a big step towards implementing the company's ambitious goals. The transformation of the world's leading specialist for motion systems was to be accompanied by a press event.
Haier media event 2021
It is well known in the industry that Haier is aiming high in Europe. With a large media event, the company wanted to inform the German press about progress and innovations at Haier - and thus remain in personal contact with media representatives despite the cancellation of the most important trade fair for electronic appliances. We organised the event in Munich.
Happy birthday, RAUKANTEX! Anniversary magazine for 50 years of edgeband competence
This year RAUKANTEX, the furniture edgeband innovation from REHAU, celebrates its birthday. The strong brand, with which REHAU simultaneously entered the Furniture Solutions sector, turns 50. The aim was to give the edgeband a moment in the spotlight with a high-quality magazine and its own online presence on www.rehau.com/raukantex-50 - and to give all interested parties, especially employees and customers, a piece of the history, present and future of the edgeband.
Curtain up for THEWALL® by Lechner
Task: Push product launch with media presence across channels
Goal: Attract attention in the short term and increase product awareness
Successful online strategy for Neptune Home
Task: Campaign planning and implementation on various online platforms, with the aim of increasing brand awareness in Germany.
Neptune Home is an English furniture manufacturer of premium furniture in the modern British country house style, which had only a low brand awareness in Germany. For this reason, we were commissioned. The goal: to increase brand awareness and customer frequency in the four stores (Berlin, Hamburg, Cologne and at Tegernsee) with a comprehensive online strategy.
Haier: new client in our portfolio
Starting from May 2021, GOOS COMMUNICATION looks after Haier Deutschland GmbH with the brands Haier, Hoover and Candy in the areas of press and public relations, social media and media.
Support at digital trade fairs, including Lechner and Interprint
Task: Strategic communications consulting, content creation for online trade fairs
Möbelmeile: Trade fair guide to the anniversary edition
Task: Idea development, copywriting
REHAU: Passion for color 2020 – the magic of Iceland
Task: Development of a creative central idea and story for the new colours of the surface collection "Passion for colour" 2020 and filling the story with texts.
GRASS Guided Press Tour 2019
Task: Conceptual design and organisation of the event - finding topics for the tour, personal support for the journalists on site, complete event organisation and handling, preparation of press documents.
GRASS-OMEGA brand cooperation graces the cover of Furniture Journal
Task: Initiation of the press event, invitation management of the journalists, briefing and consulting of the client