Our projects/references and knowledge about the German furniture industry
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Happy birthday, RAUKANTEX! Anniversary magazine for 50 years of edgeband competence
This year RAUKANTEX, the furniture edgeband innovation from REHAU, celebrates its birthday. The strong brand, with which REHAU simultaneously entered the Furniture Solutions sector, turns 50. The aim was to give the edgeband a moment in the spotlight with a high-quality magazine and its own online presence on www.rehau.com/raukantex-50 - and to give all interested parties, especially employees and customers, a piece of the history, present and future of the edgeband.
Curtain up for THEWALL® by Lechner
Task: Push product launch with media presence across channels
Goal: Attract attention in the short term and increase product awareness
Successful online strategy for Neptune Home
Task: Campaign planning and implementation on various online platforms, with the aim of increasing brand awareness in Germany.
Neptune Home is an English furniture manufacturer of premium furniture in the modern British country house style, which had only a low brand awareness in Germany. For this reason, we were commissioned. The goal: to increase brand awareness and customer frequency in the four stores (Berlin, Hamburg, Cologne and at Tegernsee) with a comprehensive online strategy.
Haier: new client in our portfolio
Starting from May 2021, GOOS COMMUNICATION looks after Haier Deutschland GmbH with the brands Haier, Hoover and Candy in the areas of press and public relations, social media and media.
Support at digital trade fairs, including Lechner and Interprint
Task: Strategic communications consulting, content creation for online trade fairs
Möbelmeile: Trade fair guide to the anniversary edition
Task: Idea development, copywriting
REHAU: Passion for color 2020 – the magic of Iceland
Task: Development of a creative central idea and story for the new colours of the surface collection "Passion for colour" 2020 and filling the story with texts.
GRASS Guided Press Tour 2019
Task: Conceptual design and organisation of the event - finding topics for the tour, personal support for the journalists on site, complete event organisation and handling, preparation of press documents.
GRASS-OMEGA brand cooperation graces the cover of Furniture Journal
Task: Initiation of the press event, invitation management of the journalists, briefing and consulting of the client