Cross-media communication and market expertise
Practical tips, current developments, market insights and further inspiration
What is important for good communication? To inspire and to be inspired. Inspiration is central to our daily communication work. We develop successful concepts for our clients, always starting with a creative spark. At the same time, we also want to inspire. On this page you will find blog posts in which we write about exciting current events and developments - with a focus on marketing and communication. We present projects that we have implemented for our clients. We provide practical tips with helpful hints for successful corporate communication. And finally, you can also learn more about our team at GOOS COMMUNICATION.
Press event: The new headquarters of GRASS in Hohenems
With the opening of the new customer and logistics centre in Hohenems, GRASS wanted to set an example for the future. The headquarters in Hohenems is much more than a modern building with impressive technology: it is a big step towards implementing the company's ambitious goals. The transformation of the world's leading specialist for motion systems was to be accompanied by a press event.
Haier media event 2021
It is well known in the industry that Haier is aiming high in Europe. With a large media event, the company wanted to inform the German press about progress and innovations at Haier - and thus remain in personal contact with media representatives despite the cancellation of the most important trade fair for electronic appliances. We organised the event in Munich.
Happy birthday, RAUKANTEX! Anniversary magazine for 50 years of edgeband competence
This year RAUKANTEX, the furniture edgeband innovation from REHAU, celebrates its birthday. The strong brand, with which REHAU simultaneously entered the Furniture Solutions sector, turns 50. The aim was to give the edgeband a moment in the spotlight with a high-quality magazine and its own online presence on www.rehau.com/raukantex-50 - and to give all interested parties, especially employees and customers, a piece of the history, present and future of the edgeband.
Curtain up for THEWALL® by Lechner
Task: Push product launch with media presence across channels
Goal: Attract attention in the short term and increase product awareness
Successful online strategy for Neptune Home
Task: Campaign planning and implementation on various online platforms, with the aim of increasing brand awareness in Germany.
Neptune Home is an English furniture manufacturer of premium furniture in the modern British country house style, which had only a low brand awareness in Germany. For this reason, we were commissioned. The goal: to increase brand awareness and customer frequency in the four stores (Berlin, Hamburg, Cologne and at Tegernsee) with a comprehensive online strategy.
Haier: new client in our portfolio
Starting from May 2021, GOOS COMMUNICATION looks after Haier Deutschland GmbH with the brands Haier, Hoover and Candy in the areas of press and public relations, social media and media.
Support at digital trade fairs, including Lechner and Interprint
Task: Strategic communications consulting, content creation for online trade fairs
Möbelmeile: Trade fair guide to the anniversary edition
Task: Idea development, copywriting
REHAU: Passion for color 2020 – the magic of Iceland
Task: Development of a creative central idea and story for the new colours of the surface collection "Passion for colour" 2020 and filling the story with texts.
GRASS Guided Press Tour 2019
Task: Conceptual design and organisation of the event - finding topics for the tour, personal support for the journalists on site, complete event organisation and handling, preparation of press documents.
GRASS-OMEGA brand cooperation graces the cover of Furniture Journal
Task: Initiation of the press event, invitation management of the journalists, briefing and consulting of the client