Möbelmeile: Trade fair guide to the anniversary edition
Concept, editorial work, text
Aufgabe: Ideenentwicklung, Texterstellung
The Möbelmeile exhibitor association is a centrepiece of the autumn fairs in Westphalia/Germany. And it has been for 25 years now. In the run-up to the fair, the Möbelmeile sends out the fair guide. The print magazine introduces the exhibitors and is dedicated to a special theme each year. The magazine we developed together with Möbelmeile CEO Michael Laukötter is now all about the home. In interviews with the shareholders of the Möbelmeile members and various private individuals, the magazine explores the question of what constitutes the home - parallel to the claim of the Möbelmeile "A good piece of home". GOOS COMMUNICATION took over the editorial work for this project, conducted the interviews and contributed the texts. After last year's trade fair guide, this is the second collaboration with the Möbelmeile.