REHAU: Passion for color 2020 – the magic of Iceland

Concept, text, editorial work

Task: Development of a creative central idea and story for the new colours of the surface collection "Passion for colour" 2020 and filling the story with texts.

In 2019, REHAU has launched the "Passion for colour" format. As a result of a trend analysis, the zeitgeist colours are linked with a story under this title - creating a collection every year that has its finger on the pulse of the times and inspires interior designers, carpenters, furnishers and other interior professionals in their work. Together with our partner agency SON and the marketing team of REHAU, we developed the creative central idea and wrote texts for the various media (print, online). The theme this year: the magic of Iceland. On the volcanic island, breathtaking nature meets millennia-old myths, but also the hip capital Reykjavik with its lively scene - the best conditions for six inspiring colours. Find out more on the REHAU Website.

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