Measuring and tracking success
Once we have implemented the communication concepts developed together with you, our work does not stop. As the sender of communication, we are extremely interested in what happens at the receiver's end. The evaluation of our communication measures not only provides information about success or failure. It also helps us to adapt and optimise our strategies for the future – because we focus on facts, not on assumptions.
Media monitoring and communication analyses
You want to be up to date with regard to your company’s presence in the media? We provide you with a monthly summary of print and online publications in which your company, your products and your services are mentioned. With the help of a strategically oriented data interpretation, we offer concrete approaches for the continuous optimization of communication measures. The press review provides the optimal basis for the development of new strategies.
Social media monitoring
An important goal of the social media communication of brands and companies is to be frequently mentioned. Among customers, partners, other stakeholders and potential influencers. But it is still important to look closely. By tracking who says what about you, when and how, we can not only minimise the risk of shitstorms, but also improve your products, enhance your customer service, develop new advertising messages and identify potential influencers.
Regardless of the environment in which you operate: you always have competitors there. And you will want to keep an eye on them, not only once but continuously. With our many years of knowledge of the furniture and industry and other economic sectors, we can assist you doing this. We support you in the strategic observation of your competitors and follow the developments within your economic environment for you. So that you can always make informed decisions.
One of the most important communication tools of a company is its website. It is your face on the web. It is therefore essential that it not only looks stylish, but also contributes to the company’s success. Do you know what you want to achieve with your website? Who your target group is? What kind of content you need? And how you can analyse and optimise website performance? We support you in SEO and web analysis – and make your website a success.
You want to better understand the needs of your customers, receive new input for your product development or ask your employees for their opinion on an upcoming decision? Then ask! With online (market) surveys you can not only reach any number of people, but also get quick answers. However, in order to obtain meaningful results, it is important to ask the right questions. We will design a survey that provides exactly the data you need.