Strategic communications consulting
The basis for an effective customer approach
In strategic consulting, stories are identified and goals are defined. Is it about B2B or B2C communication? Should the brand be strengthened? Should a specific product be sold? Where do I reach my customers most efficiently? These are the questions that decide upon the further procedure. Based on a comprehensive situation analysis, we develop a communication strategy that forms the basis for all further steps.
In order to achieve our goal, we first need to know where we currently stand. A strategic analysis of the status quo shows us which opportunities and strengths we can exploit and expand. At the same time, it is important to reduce weaknesses and minimize risks. We consider both the internal and external perspective and create a secure basis for all further steps.
Strategy development and campaign planning
Communication must be planned. An effective strategy is needed so that different measures can complement each other meaningfully. Based on the analysis of the status quo, we develop an effective strategy to achieve the set communication goals. From start to finish, we plan successful and convincing campaigns. Without copy and paste, but with individual road-maps.
A company is not an island, but one of many players – whether within its own industry or in the economy as a whole. We understand the determining factors for your economic success and are happy to advise you from the perspective of strategic communication. We know the furniture and interior design industry particularly well: here we have been able to acquire unique know-how through many years of successful communications work with numerous clients.
Setting up the right strategy for annual planning, campaigns and projects is not always easy and requires a close exchange between agency and company. Strategy workshops help in a casual but structured way to develop important insights and create the basis for the operative implementation. Different workshop formats offer the individually suitable space for creative focus. We love workshops - and look forward to hold one with you!
Crisis communication / Issue management
Things are not going as planned? Don't worry: the right communication will calm the situation. We are at your side as a strong partner in Issue Management – strategically and operationally. We see crises as a communicative challenge that we will master together with you. And what is more: thanks to the good relationships we have with our clients, we identify possible crisis potential in advance and act proactively.